Polk Prefers Hyundai Veloster for ‘Sport Car’ Loyalty Recognition

[Hyundai NEWS]

[h=1]Polk Prefers Hyundai Veloster for ‘Sport Car’ Loyalty Recognition[/h]by HYUNDAI IN THE NEWS on JANUARY 17, 2014


The dynamic and dashing Hyundai Veloster has received this year’s Polk Automotive Loyalty Award in the Non-Luxury Sport Car segment. It’s an important honor, since it recognizes only those entries with customer satisfaction rates high enough to bring their drivers back to the same brand for their next purchases. On the other hand, the Polk prize was no shock to Scott Margason, director of Product Planning for Hyundai Motor America.
“Hyundai owners truly love their cars, so it’s no surprise that Veloster is being recognized in Polk’s loyalty awards this year,” according to Margason. “With a unique third door and advanced technology features, the Veloster offers sporty coupe shoppers many reasons to remain loyal to our vehicles and the Hyundai brand.”
Among those reasons is an extensive list of standard equipment that includes:

• Rearview camera
• Bluetooth technology
• Hyundai’s Blue Link telematics
• Six-speaker audio with USB and auxiliary ports
• Driver’s blind-spot mirror
• Dual, centered chrome exhaust
• Headlights with LED accents
• Bold body-color grille with aggressive air intake

Also, to emphasize the 2014 Hyundai Veloster’s position in Polk’s “Sport Car” segment, the automaker offers a turbocharged four-cylinder engine with advanced valve-timing technology and outputs of 201 horsepower and 195 lb.-ft. of torque. When you also figure in the Veloster’s relatively low curb weight, the result is a better power-to-weight ratio than rivals like the Fiat 500 Abarth or Mini Cooper S. Hyundai then wraps the Veloster in an eye-catching shape that sets it apart from everything else on the road, right down to its unique third door on the passenger side for easy access to the car’s flip/fold rear seats.
Note: Because the Polk Automotive Loyalty Awards are based on data from last year’s selling season, the current recognition, presented this month, technically went to the 2013 model; but it’s the 2014 Hyundai Veloster that’s on sale now, with a price of admission that starts at $17,800.
Source: http://www.hyundainews.com/us/en-us...i-veloster-wins-polk-automotive-loyalty-award
Written by Charles Krome.
Photo courtesy of Hyundai.