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Two new players on the Hyundai team—the refreshed 2014 Hyundai Elantra and brand-new 2015 Genesis Sedan—are about to make their debuts in the biggest game of them all: Super Bowl XLVIII, scheduled for Feb. 2, 2014, at MetLife Stadium in East Rutherford, New Jersey. In fact, the 48[SUP]th[/SUP] edition of the NFL’s hallmark championship game will feature separate commercials for each of the new vehicles as part of Hyundai’s seventh straight year as a Super Bowl advertiser.
The first spot is slated to run during the first quarter of the game and will feature the 2015 Hyundai Genesis Sedan. Called “Dad’s Sixth Sense,” the 30-second ad will focus on the car’s new Automatic Emergency Braking system with what Hyundai promises will be some “dramatic” footage. Then, in the Super Bowl’s fourth quarter, the 2014 Hyundai Elantra will be in the spotlight in a 30-second commercial titled “Nice.” In this spot, two Elantras engage in some automotive one-upmanship as they show off their new features and style.
“Cars have become more than just a means of transportation—they play an active role in many parts of our lives,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “Our creative campaign this year highlights how Hyundai continues to be ‘there for you’ and your family. Whether it’s safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion.”
Just note that you can call on the 2014 Hyundai Elantra GT right now, for an MSRP of $18,750, but the rest of the Elantra roster, along with the new 2015 Hyundai Genesis Sedan, won’t arrive until next year.
The first spot is slated to run during the first quarter of the game and will feature the 2015 Hyundai Genesis Sedan. Called “Dad’s Sixth Sense,” the 30-second ad will focus on the car’s new Automatic Emergency Braking system with what Hyundai promises will be some “dramatic” footage. Then, in the Super Bowl’s fourth quarter, the 2014 Hyundai Elantra will be in the spotlight in a 30-second commercial titled “Nice.” In this spot, two Elantras engage in some automotive one-upmanship as they show off their new features and style.
“Cars have become more than just a means of transportation—they play an active role in many parts of our lives,” said Steve Shannon, vice president of Marketing for Hyundai Motor America. “Our creative campaign this year highlights how Hyundai continues to be ‘there for you’ and your family. Whether it’s safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion.”
Just note that you can call on the 2014 Hyundai Elantra GT right now, for an MSRP of $18,750, but the rest of the Elantra roster, along with the new 2015 Hyundai Genesis Sedan, won’t arrive until next year.