Hyundai Honored for Award-winning Customer Loyalty

[Hyundai NEWS]

It turns out that Hyundai did more than just set a new benchmark for attracting customers in 2011, with a record-breaking 645,691 sales—the automaker also showed it could hold onto its customers, too, recently garnering two major prizes for owner loyalty.
First, the sizzling Hyundai Elantra—which set its own full-year sales record last year—topped the Compact Car category in the 2012 Polk Automotive Loyalty Awards. According to Polk, the awards recognize automakers whose “Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.”
“The compact car segment has become increasingly popular to those consumers seeking value, fuel economy and style,” added Brad Smith, director of the Loyalty Management Practice at Polk. “Elantra’s performance in this category is evidence of Hyundai’s growth and importance in the U.S. market.”
Then, just days after receiving the Polk Award, Hyundai topped all other auto brands in the J.D. Power and Associates 2012 Customer Retention Study. Per this prestigious annual report, Hyundai’s brand loyalty rate improved by 4 percent during the past year to reach a benchmark of 64 percent—15 percent better than the industry as a whole. Specifically called out for helping contribute to this achievement: The success of the Elantra and the Hyundai Sonata, which also rang up record sales in 2011.
“We are proud that Hyundai owners show their brand loyalty by choosing to buy another Hyundai vehicle over 60 percent of the time,” said Dave Zuchowski, executive vice president, National Sales, Hyundai Motor America. “Once they experience the styling, comfort and value of Hyundai vehicles, it’s no surprise that they elect to stick with the Hyundai brand. We are thrilled that our vehicles and our dealers are earning the respect and loyalty of our customers.”