Hyundai Veloster Earns 2011 “GOOD DESIGN” Award

[Hyundai NEWS]

Created in 1950, the annual GOOD DESIGN honors are presented by the Chicago Athenaeum: Museum of Architecture and Design, together with The European Centre for Architecture Art Design and Urban Studies, and were developed to recognize ”new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design”—just like the Hyundai Veloster, which recently earned a 2011 GOOD DESIGN award in the Transportation category.
Hyundai’s dramatically styled Veloster lives up to that positioning thanks to touches like an innovative third door, subtly integrated into the passenger side of the vehicle, that provides easy access to the car’s rear seats and cargo area. In addition, the Veloster boasts an overall appearance that draws its inspiration from high-performance sport bikes, with blacked-out A-pillars that give the front glass the look of a motorcycle helmet visor, a center stack informed by the design of sport-bike fuel tanks, air vents that mimic the lines of motorcycle tailpipes, and a floor console that takes its cues from the shape of motorcycle seats. Other notable design features include:

• A refined version of Hyundai’s hallmark hexagonal grille
• LED position lights
• A dynamic rear design with a highly distinctive glass hatch
• Centered chrome dual-exhaust tips
• Aggressive front and rear fascias

“With Veloster, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that GOOD DESIGN is recognizing the beautiful design and unique personality of the car.”