Hyundai Debuts Veloster Video Game—on Times Square Billboard

[Hyundai NEWS]

Calling all gamers! If you think you’re ready for the big time, Hyundai has a new, interactive racing game, and it doesn’t get much bigger than this. That’s because the new offering doesn’t just let you “drive” on your smart phone—it lets you show your stuff on the prominently placed Hyundai billboard located in Times Square in New York City. “HYUNDAI RACE” is the very first video game to be available on a Times Square billboard while providing both high-quality graphic resolution and a realistic driving experience.
To get in on the action, you just download the game from the App Store and boot it up, then use your smart phone as the game controller. Of course, first you have to be in NYC and connect to Hyundai’s free Times Square WiFi network; but once you do that, your game will be shown on the big screen, as will your final score and your rank compared to other players.
“Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work.”
The game features the Hyundai Veloster as its “go to” choice for driving, building more excitement for the automaker’s unique three-door coupe. With an MSRP of just $17,300, the 2012 Veloster offers radical styling that includes two standard-sized doors and one smaller, rear-opening door on the passenger side for improved access to the car’s rear seats/cargo area. Something else the car offers: EPA ratings of up to 40 mpg.
HYUNDAI RACE will be available through the end of 2011, with the automaker saying it will “continuously deliver other innovative interactive experiences in Times Square next year.”