Hyundai Tops in Brand Loyalty for Second Straight Quarter

[Hyundai NEWS]

Kelley Blue Book’s KBB.com recently reported that Hyundai – for the second quarter in a row – topped all other auto makes in the U.S. for brand loyalty. The rating is based on information from “owners of the brand who are currently shopping the same brand for their next vehicle,” according to the team from Kelley Blue Book Market Intelligence.
“Hyundai’s loyalty has been relatively high over the past couple of years because owners have been impressed with the level of quality received for the price paid,” said Arthur Henry, market intelligence manager for Kelley Blue Book’s kbb.com. “However, Hyundai loyalty is now stronger than any other brand because of the impressive and well-received styling of their recently launched and redesigned models.”
These include the all-new Hyundai Veloster, a stylish three-door coupe that offers a lot to like in a nimble, fun-to-drive package. With an MSRP of $17,300, the Veloster includes standard features like a punchy 138-hp, 1.6-liter I4 engine as well as a seven-inch touchscreen-style audio setup, Bluetooth functionality with voice recognition, Hyundai’s Blue Link suite of telematics services, Vehicle Stability Management and Electronic Stability Control, and superior fuel efficiency.
“Hyundai owners truly love their cars, so it’s no surprise that their support has pushed us to the top of kbb.com’s brand loyalty rankings,” said Scott Margason, director, Product Planning, Hyundai Motor America. “From all-new models like the 40 mile-per-gallon 2012 Veloster, to popular models such as Sonata, Elantra and Accent, we continually offer our customers more reasons to remain loyal to our vehicles and our brand.”